_ Managing the blood supply chain.

Today (28th December 2011) the BBC has run an article titled “Blood Bank “Perfect Storm” Threat for 2012".   It argues that blood stocks in the UK may be hit by the Olympics, Queens Diamond Jubilee and other events this year.  This is due to a potential drop in donations.   For many years I have had the privilege of working on the blood supply chain supporting NHS Blood Stocks Management Scheme, so it seems appropriate to look at the blood supply chain and understand this threat and what we can do to avoid it.

 
 
_ Prof Richard Wilding comments published in “Procurement Leaders” on moving back from Global to Local sourcing http://bit.ly/rv3Oss
 
 
_ It is now just under 2 weeks since the new www.richardwilding.info website has been launched.  As part of the process the freely available Google Analytics has been used to monitor the site.  Information including the number of hits, detailed demographics including the town, country, type of computer, make of mobile telephone, time spent viewing pages, entry and exit pages are monitored and analysed automatically as part of the free google analytics package. 

Google analytics also tracks the “journey” or flow a user takes on the website.  It sees the country and town the “surfer” originates from it then monitors each page viewed so a surfer may originate in Seatle, USA, access the home page for 30 seconds, then spend 2 minutes on the “About” page, 45 seconds reading this “blog”, then access the “downloads” and down load a file, then visit the “podcast page” for a further 92 seconds and then exits.

But what is the point of this abundance of this anonymous information and how can companies use it?